Background
A healthcare brand planned to launch a probiotic powder sachet product targeting daily gut health support.
The brand required a product solution that aligned with its positioning, pricing strategy, and timeline, while ensuring regulatory and logistics readiness for market entry.
Our Role
Worked with the brand to define product positioning, target consumers, and dosage format for a probiotic powder sachet
- Supported formulation design and adjustment, balancing strain selection, stability, cost structure, and compliance considerations
- Evaluated different production and packaging options, including sachet specifications, filling methods, and batch sizes, to identify the most cost-effective solution
- Matched the project with suitable manufacturing partners based on probiotic handling requirements and production scale
- Coordinated import/export documentation, logistics compliance, and delivery scheduling to support on-time market launch
Key Challenges
Ensuring probiotic stability and viability throughout production and packaging
- Aligning formulation design with cost targets and production feasibility
- Managing cross-border logistics while maintaining regulatory and quality requirements
Outcome
The project delivered a market-ready probiotic powder sachet solution that aligned with the brand’s positioning, met compliance expectations, and was produced and delivered on schedule — enabling a timely and controlled market entry.