Background
A healthcare brand planned to enter an ASEAN market with a portfolio of more than 20 supplement products, covering different functional categories.
The brand had no prior local registration experience and required a structured approach to manage compliance, timelines, and phased market entry.
Our Role
- Conducted product screening and classification across the full portfolio to assess registration feasibility and priority order
- Supported preparation and alignment of registration dossiers, including ingredient lists, product specifications, labels, and supporting documents
- Coordinated with local regulatory partners on submission planning, clarification rounds, and document updates
- Structured a phased registration roadmap, allowing selected products to enter the market earlier while others progressed in parallel
- Aligned registration progress with import planning and initial channel preparation, avoiding idle inventory or premature marketing actions
Key Challenges
- Managing documentation consistency across a large number of SKUs
- Long registration timelines requiring careful sequencing and expectation management
- Ensuring product information remained aligned between regulatory, supply chain, and commercial teams
Outcome
The project established a clear and manageable registration structure for a multi-product portfolio, enabling compliant market entry and providing a stable foundation for subsequent local sales development.